We’ve been so busy with the exponential growth of Nectar Ads that we forgot to formally announce our expansion.
In the middle of last year, Colossal, a leading site of art and design, formally joined Nectar Ads. The brain child of Christopher Jobson, the site is less than two years old and is already an essential destination for lovers of art and design alike. To demonstrate the popularity and appeal of the site, you simply have to watch the video that launched the new Google Currents service and included Colossal. Simply wow!
More recently, Two Coats of Paint, the well-respected painting blog by Sharon Butler, has joined Nectar Ads. The site recently underwent an extensive redesign and it’s great to watch Butler grow her blog into a lively hub of discussions about painting and art.
The addition of Colossal and Two Coats of Paint brings the Nectar Ads network to five carefully chosen and leading art publications that continue to forge the vanguard of online art journalism, criticism, news and discussion.
Econsultancy, which is a leading source for information about digital marketing and ecommerce, recently featured Nectar Ads as one of five “newly emergent models of revenue generation being pursued by [digital media] organizations.”
We joined the elite company of the New York Times, Vice magazine, crowd-produced news aggregator Hacker News Monthly and PDF-based publication The New Inquiry in their post.
This is what blogger Sam Dwyer had to say about Nectar:
3) Nectar Ads: A specialized ad network for specialized content sites
Nectar Ads is an online advertising network that specializes in the visual arts, and works almost exclusively with New York City based open-access art blogs, such as Hyperallergic, Colossal, Art Fag City, Two Coats of Paint, and Rhizome, which is affiliated with the New Museum.
Working with these blogs, Nectar has a acquired a “Highly Targeted & Influential Audience” that it connects to “Well Vetted and Curated Sponsors.” That is to say, not every advertiser is welcomed, in order to preserve the credibility of the participating publications.
We’re so happy to be part of the new breed of marketing companies exploring the burgeoning field of online advertising and ensuring that online publications can continue to do what they do best, publishing great content.
Today, we formally announce that Rhizome at the New Museum has joined the Nectar Ads network.
Founded in 1996 as an intimate email list subscribed to by some of the first artists to work online, Rhizome has played an integral role in the history, definition and growth of art engaged with the internet and networked technologies. The nonprofit is affiliated with the New Museum in Manhattan’s Lower East Side and it is dedicated to the creation, presentation, preservation, and critique of emerging artistic practices that engage technology.
The addition of Rhizome brings the Nectar Ads network to four carefully chosen and leading art publications that continue to forge the vanguard of online art journalism, criticism, news and discussion.
Adweek featured Going Off Script as one of the 36 up-and-coming Brooklyn agencies.
They wrote the following about us and we love it:
Situated next to Williamsburg’s iconic McCarren Park, the firm specializes in digital and social media marketing. Its clients include non-hipsterish New Jersey-based groups like Lidel Homes and Villagio, a senior center.
They don’t mention all the other awesome things we do but that’s alright, they’re still getting to know us.
Going Off Script started Nectar Ads as a side project last year and it continues to grow strong.
We have some big news to let you know about this month but until we can make that public we want to announce that Nectar Ads has grown 300% in 2011 compared to 2010!
We offer 300,000 ad impressions each month to our advertisers, and a special thank you to our newest monthly sponsors AXA Art, Dia:Beacon, NYU, School of Visual Art and Shapley Creative.
Stay tuned for more about our burgeoning network.
Welcome to the new Going Off Script Website & Blog!
We are a new type of marketing agency that helps you build products, content, and experiences that are REMARKABLE and then build campaigns and projects that get your customers to talk about and share them with the world.
If things aren’t working, it’s time to think different. To mix up the script and change your approach. To lead with new ideas, not follow with old ones. Most importantly, it’s time to start doing things that work to build your brand, company, and business.
Thanks for visiting and we’ll have lots more for you to see here in the coming days and weeks…